Home » Google Virtual Tour vs Matterport 2021 – Getting Back to The Fundamentals of 360 Virtual Tour

Google Virtual Tour vs Matterport 2021 – Getting Back to The Fundamentals of 360 Virtual Tour

Are you looking for a way to boost prospects for your business? Using virtual tours, you can do this and more. A virtual tour is a walkthrough of an actual space and captures reality, right at the user’s fingertips. Google Virtual Tour vs Matterport, what to choose for the best 360 virtual tour.

What sets a virtual tour 360 from other kinds of virtual visualizations is depth?

An accurate depiction of depth is the key to a truly immersive 3D experience. Essentially, it’s like creating a “digital twin” of the space you’re promoting. It gives an unmatched documentation and user experience of the place.

Google Virtual Tour gives prospect buyers an inside look at the actual space of your establishment without the need for physical presence. It helps you to reach “out of area” buyers and it opens greater opportunities to “sight-unseen” sales. It also helps serious buyers decide without repeatedly asking to see the same property. There are fewer disruptions as a seller to narrow down whether or not a home is suitable for them and their family before asking to see it in person. 

What is Google Virtual Tour? 

Google Virtual Tours is a system that creates 360 virtual tours that let customers virtually walk through a certain establishment or space from the Google Search Engine itself. It is closely related to Google Street View, which captures the outside of the establishment. With Google Virtual Tours, it shows the inside of the space. It captures a 360 view that includes doorways, barriers, stairs, and the like. Its most prominent advantage is that it is connected to a Google My Business dashboard that helps your Google presence and foot traffic on your website. 

Check out for more information about What is Matterport? Everything You Should Know About It.

What is Matterport?

Matterport is one of the first few systems that created virtual tours. Aside from the other obvious features that allow users to view a space virtually, Matterport tours also have distinct features such as its ability to simulate distance, natural barriers and doorways. Its capacity to input more helpful data using information tags, and its multiple subscription plans that apply to all kinds of industries or spaces. Matterport 3D systems also come with their own Matterport 3D camera. While Matterport is the pioneer in this technology, a number of concerns prove that Google Virtual Tours is still the way to go when you want to use this technology for your business. 

The real question is, as a business owner, which route is the best way to go? Do you choose Matterport Virtual Tour because it is one of the well-known 3D virtual tour tools, or Google Virtual Tour because of its unique features? Let’s find out together.

Google Virtual Tour vs Matterport

Google Virtual Tour

With Google Virtual Tours, there are a lot of things to consider. First, we’re talking about Google here, the best search engine there is out there, with various business models that help all kinds of businesses communicate, organize and work efficiently. Plus, it is the #1 location service in the world. Google Virtual Tours is another innovation that Google created for people to have a bigger reach. As we progress further into the virtual age, using this kind of technology shows clients that you are up-to-date with the latest trends that will help them out a lot. 


Matterport Tour is a good candidate, but it highly depends on expensive proprietary cameras, their own hosting, and managers to maintain tours through changes that happen frequently. With Google Virtual Tours, changes are less frequent and more reliable. Google also automatically applies updates whereas with Matterport, tours have been reported to be lost over time or interrupted.


When talking about the cost, Google Virtual Tour definitely fairs better than Matterport. GVT is a one-time cost compared to Matterport that has multiple monthly subscription plans.

What’s good about Google Virtual Tours is that you can use your choice of camera to work with it. The better your camera is, the better the resolution. Unlike Matterport where you have to stick with the quality of the device it comes with. You can opt for higher quality equipment when using GVT. It is important for business owners to have the option to hire professionals to create the tour for them.

Sadly with Matterport, you have to pay monthly to enable your tour can be viewed, whereas Google Virtual Tours only have to pay once. 

On the issue of navigation, Matterport is useful between floors and for an overall view. However, it is quite slow and difficult to navigate, especially for larger spaces. With Google, it loads only on demand, which makes for a faster startup. Matterport also has a more complicated process when creating the 3D tour. There are specific capture points that need to be followed to be able to create a seamless view for a good navigation and depth. This stipulation makes the photographer cost much higher.

Google Virtual Tours, it has much room for customization. It is not limited to a single consistent look like Matterport. Google has limitless styles and has unique embed options across social media platforms. This lets users customize their tours and choose options and styles that would fit their business. 

Google Virtual Tour has a unique feature called Passive Impression.

Passive Impressions

An important aspect to consider when creating a 3D tour is how business owners can use it to elevate their prospect buyers, especially for the real estate field. It is vital to know that a particular system is partnered with a major online property destination to make sure that they are targeting the right market. Clients using Matterport need to go above and beyond to promote their tours. They need to share it on their website or on their social media platforms themselves. 3D Matterport does not directly help your Google presence and traffic.

Google Virtual Tour has a unique feature called Passive Impression, which basically means there is no need for the client to promote the tour elsewhere. It will automatically reflect on your dashboard, Google My Business, and accumulate numbers without any prompt from the user. Real estate and hotels have the highest views on Search and Maps on Google My Business. It also helps increase views on Search; 49% of businesses have more than 1,000 views in a month. Due to Google Virtual Tour is connected to Google My Business, it is also easy for the business owner to track all the traffic and impressions. Check out for more tips about Why Is Google My Business Absolutely Crucial For Your Business.

Since Google Virtual Tour is accessible through Google Maps, it helps your virtual tour get more impressions because numerous users depend on Google Maps for directions. For instance, when you search “California Real Estate,” it has already generated 2.49 billion results. If you don’t have enough views or traffic on your website, it is safe to say that people will not find your business. But, if you have a virtual tour, it will attract more users to your website, plus it will also help your ranking on Google. 

We hope this helps you understand these two types of 3D tours and benefit your business through it. If you like this, you might also want to check out the benefits of Google Virtual Tour for business. Check out our Youtube and follow our Facebook for more information about virtual tours!