A new technology is on the horizon – 360 VR (Virtual Reality) as well as 360 Virtual Tour – and it is a step closer to growing your business in ways you never thought possible. Google Virtual Tour is a tour creator that lets users make a simulation of an existing location. It is the natural extension of Google Street View, that lets users see the location on a map, whereas we offer service of Google Virtual Tours for business, it lets users see what is inside the actual space. Essentially, viewers can be there without physically being there. Wouldn’t you agree it’s pretty amazing?
With this, there are a number of reasons a business owner like you should use a system like this. Let’s walk through them together:
1. Expands your prospect market.
Imagine being in the market for a new house, one that is near a good school you want for your kid. It turns out that
this school is around 100 kilometers away from you, so it would be impractical and such a waste of time to drive that far just to check out houses only to go home without having made a decision because one trip fits only one or two showings. Now, imagine scrolling through Google and finding a 3D tour that shows you your options with one click. Think of how much money, time and effort you’ll save, not to mention the decision-making will come much easier. 78% of Internet users conduct product research online. With this, think of how much more likely a viewer will consider your business when they see that you have a virtual tour on your posting.
2. Converts visitors into customers.
When people click on your postings on Google and see your virtual tour, they will more likely support your company instead of others that don’t have this technology under their belts. Most people want to see for themselves the actual thing before making a purchase. With Google Virtual Tour, you are not only showing that you are up-to-par with the latest technology, but you can also brag a little about the space you have because they can see it for themselves. It shows your potential clients that you are upgrading your online branding by showing them exactly what your space looks like. It can boost your sales and expand your market, definitely. According to the Pew Research Center, 51% of shoppers have completed an online purchase with a smartphone, plus 93% of Millennials have compared online deals using a mobile device. If your business has a virtual tour, a potential buyer is more likely to consider your business since they can see the actual thing right from their phones. Using visual content like videos or in this case, a virtual tour, on landing pages can improve conversions by 86%.
3. The best way to experience your business.
We are in the age of technology and the Internet and now everyone is connected through their own devices. An average person spends 3.5 hours a day on their mobile devices. Google Virtual Tours can be viewed across all devices such as smartphones, tablets, laptops, and desktops. Using Google Virtual Tour for business is so easy for your customers to access your tour because they can view it even when they’re just on their phones. The captured images that are used for the tour are of the highest quality as well, so it provides a good walkthrough for the customers viewing your space.
4. Highly accessible.
Aside from the fact that users can access your google tour using any kind of device from the comfort of their homes, it is also incredibly easy to find them on your website or social media platforms. Studies showed that over 3.6 billion people use social media. In 2025, this is projected to increase to 4.41 billion. Business owners should take advantage of their social media platforms to maximize this big of a market. That is why Google made it so easy for its users to link their tours and embed it onto any platform that fits your business.
5. One-time payment and lifetime on Google Maps.
You will only have to pay once but other systems such as Matterport charge monthly subscriptions for them to continue hosting your tour. Other hosts will charge monthly for domain name and yearly for hosting. With Google, it’s a one-time payment, plus Google will host your tour forever.
6. Connected to Google My Business.
A Google My Business account allows you to show up in search results when people look you up online. It’s a great marketing tool for any kind of business, and it’s free! This kind of account ensures that when potential clients look you up on Google Search and Google Maps, they find it. It’s called passive impression. Because of GMB, you are more likely to rank higher than other listings that are not connected to Google My Business. According to Omnicore, 63% of marketers admit that the biggest challenge for them is generating leads, as well as driving traffic. So if you want to know more about GMB, check out our article Why Is Google My Business Absolutely Crucial For Your Business?
7. Crucial to digital marketing.
Search Engine Land showed that Google makes around $121 million daily only from advertising. There are numerous businesses that trust Google to advertise their company. With the 3.5 billion searches performed everyday on Google, a virtual tour will allow you to stand out among all the other postings that don’t have this kind of technology. 80% of new leads never translate into sales, but with a virtual tour, it is more likely that they will.
With over 65% of all searches on the Internet happening on Google, creating an optimized Google My Business listing complete with a Google Virtual Tour can be one of the top priority for any business owner. It is where people can get an instant look and feel of your brand, plus it’s easily accessible and it helps you convert potential buyers into actual clients.