Google My Business is a free tool which allows you to easily connect with your customers and level up your business. With GMB(Google My Business), you can attract potential customers, connect with the existing ones, post updates, and understand audience behaviors.
A Google My Business account includes your business name, location, working hours, product pricings, description and category. It provides helpful information to current and potential customers, and makes you interact with them conveniently. If you want to set up your Google My Business account but don’t have a great deal of idea about it, we have got you covered.
Here’s everything you need to know about Google My Business.
In this article, we will guide you on how you can set up your Google My Business account and optimize it to make your business grow.
Is Google My Business Free?
Google My Business is a great way to boost your business prospects. It is a free and easy-to-use tool that you can use to manage your online presence. It is completely FREE and it is very easy to use. All you have to do is to create a Google My Business account and fill out all the necessary information which is required. Google also provides you a Google My Business website free of cost, which is very easy to set up.
Getting Started With
Google My Business
All you need is just one account on Gmail to set up a Google My Business profile, or you can also use an already existing one. Once you have the account and/or signed in, find a Google My Business listing. If your business is already showing up on Google, you can simply claim it.
To check if your business listing exists on Google, type your business name or phone number in the Google search. No need to panic if you don’t find your business on Google already. Simply go to the Google My Business page, and create a new listing.
Google My Business Optimization
After you have set up your Google My Business account, make sure to optimize it. Optimizing your Google My Business account is a very important step, because it helps your business rank higher up in the Google ladder. An optimized Google My Business page makes it easier for Google to understand more about your product. It tells Google who you are, what services you offer, and where you are located.
To rank higher in Google searches, add all the important information regarding your business in your GMB account. Add the accurate address, so people can find you easily. Also include keywords related to your business because like traditional website SEO, Google uses a number of different signals to serve search results.
Moreover, you should keep your business operating hours accurate. You don’t want people calling you at the wrong time. Also add photos and ALWAYS respond to your customers’ reviews and comments. Check out for more how important is Google Review for business.
Add Posts And Photos To Your GMB Account
Gone are the days of billboard, magazine and even television advertisements. We are all living in a day and age where our phones and computers have become an integral part of our lives.
According to Statistica, there are 4.66 billion internet users in the world as of January 2021, which means there’s huge potential for a business’ growth online. But communication remains the key.
Regularly post updates on your Google My Business account, because posts help promote your brand, services and offers. You can post anything related to your business. For example, if you are a restaurant owner, post pictures of your menu card, and if you are a fashion designer, post pictures of what’s trending.
By adding posts you can attract the much-needed interest your business deserves. Regularly update your Google My Business account with all the cool products you have in your store. Let your customers know that you are managing your online branding.
To make your Google My Business profile more appealing, you can also add photos of your storefront, products, and services as your profile or cover photo. Try to add at least 5 to 10 images and videos to your Google My Business account. Adding Google Virtual Tour is your secret weapon to win your competitors too! So do not forget to check out how Google Virtual Tour can help your businesses to increase exposure.
Advertising On Google My Business
While Google My Business is absolutely free, you can still pay the search engine giant to climb up the ranks faster. Google’s ‘Smart Campaigns’ help customers discover your business through ads on Google Search and Google Maps.
When potential customers search for your business niche, your business will show up among the top results if you have paid for it. The amazing thing about advertising through Google is that you will ONLY pay when potential customers visit your website or give you a call. Therefore, you don’t need to worry about spending your hard-earned money on advertising without a guaranteed traffic in return. You can set a monthly budget for advertisement, and adjust it any time you want. Also, it only takes a few minutes for you to create an ad.
Additionally, you can also seek our help in setting up a Google Virtual Tour (GVT) for your business. Virtual tours provide customers with a simulated view of your business environment while online. GVTs also keep potential customers hooked on your page longer, and the more time they spend on your page, the higher it will rank. The interactive GVT tours will be hosted on Google servers and they will appear on your Google My Business profile and Google Maps. Check out for more information about Google Virtual Tour!
Measure Your Performance With Insights
Google My Business Insights are incredibly important for local businesses. GMB insights help you understand how your business is performing. The important thing is that you have three months of data available at all times, so you can measure growth on a daily or weekly basis.
Insights provides you with a variety of information, including views on your listing, the number of views that your photos, videos and your business profile are getting, and the number of calls you have received during a specific time period.
Once you know how your business is doing in the present, you can improve your strategies for the future.
Mistakes While Using GMB
There’s not a lot of room for mistakes when you want your business to succeed. If you want your GMB account to take your business to the next level, avoid these following mistakes:
- Incomplete Information: Provide all the necessary details regarding your business. Do not skip anything that can make it convenient for your potential customers to reach out to you.
- Never Ignore Reviews: Would you want to spend your money on a business that doesn’t care about you? Of course not. Therefore, one cannot emphasize the importance of responding to reviews, both positive and negative.
- No Photos: When you start a business, you want to tell people that you’ve got everything they need. Adding photos of your products and your business gives existing and potential customers a better idea of what to expect from you.
- Incorrect Map Pins: You don’t want your customers ending up in a wrong place. It will waste their time, and give you and your business a very bad look. Always make sure that your map pins are exactly where you are located.
- No Google Virtual Tour: Google Virtual Tours have lots of benefits. For example, they increase engagement with your brand, add new customers, establish trust as a brand and help you stay ahead of the curve. Therefore, having GVTs embedded in your business profile is a huge plus point. Check out for more benefits about Google Virtual Tour for business!
We hope that now you have a better idea of what Google My Business is all about. So what are you waiting for? Claim your Google listing or create a new Google My Business account right now. Also don’t forget to visit us on our website and Facebook for more information that you will be interested in!